{"id":2434,"date":"2021-07-14T09:30:00","date_gmt":"2021-07-14T07:30:00","guid":{"rendered":"http:\/\/cirpicme.org\/?page_id=2434"},"modified":"2021-07-13T18:59:15","modified_gmt":"2021-07-13T16:59:15","slug":"a-study-on-store-location-optimization-in-underground-shopping-street-using-human-flow-data-verification-of-advertisement-effect","status":"publish","type":"page","link":"https:\/\/cirpicme.org\/index.php\/symposium-on-international-workshop-on-emergent-synthesis-iwes-2021\/a-study-on-store-location-optimization-in-underground-shopping-street-using-human-flow-data-verification-of-advertisement-effect\/","title":{"rendered":"A Study on Store Location Optimization in Underground Shopping Street Using Human Flow Data &#8211; Verification of Advertisement Effect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>by <em>Nobutada Fujii, Ruriko Watanabe, Daisuke Kokuryo, Toshiya Kaihara, Makoto Son, Mariko Doi, Yushi Yoshida, Yoshiyasu Suzuki<\/em><\/em> <em>(Japan)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of this study is to construct a store layout that increases the number of visitors in an underground shopping street located near a terminal station, where most of the passersby use the street as a transfer route for transportation. In this study, the effects of advertisements on the number of passersby are measured in the real shopping street. Based on these measurements, simulations are constructed and conducted to verify the effect of the location of advertisements on the number of customers to the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords<\/strong>: Store layout, Advertisment location, Customers numerosity<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video presentation<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/cirpicme.org\/wp-content\/uploads\/2021\/07\/Makoto_Son.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Presenting author<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-subtle-light-gray-background-color has-background\"><tbody><tr><td><\/td><td><\/td><td><\/td><\/tr><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" class=\"wp-image-2552\" style=\"width: 150px;\" src=\"https:\/\/i0.wp.com\/cirpicme.org\/wp-content\/uploads\/2021\/07\/Makoto_Son.jpg?resize=150%2C150\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/cirpicme.org\/wp-content\/uploads\/2021\/07\/Makoto_Son.jpg?w=220&amp;ssl=1 220w, https:\/\/i0.wp.com\/cirpicme.org\/wp-content\/uploads\/2021\/07\/Makoto_Son.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/td><td><strong>Name:<\/strong><br><br><strong>Affiliation:<\/strong><br><br><strong>Email:<\/strong><\/td><td>Makoto Son<br><br>Kobe University, Japan<br><br>avaalex1221@gmail.com<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>by Nobutada Fujii, Ruriko Watanabe, Daisuke Kokuryo, Toshiya Kaihara, Makoto Son, Mariko Doi, Yushi Yoshida, Yoshiyasu Suzuki (Japan) Abstract The purpose of this study is to construct a store layout that increases the number of visitors in an underground shopping street located near a terminal station, where most of the&#8230;<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/cirpicme.org\/index.php\/symposium-on-international-workshop-on-emergent-synthesis-iwes-2021\/a-study-on-store-location-optimization-in-underground-shopping-street-using-human-flow-data-verification-of-advertisement-effect\/\"><span>Continue reading<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2295,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2434","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/pages\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":3,"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/pages\/2434\/revisions"}],"predecessor-version":[{"id":2556,"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/pages\/2434\/revisions\/2556"}],"up":[{"embeddable":true,"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/pages\/2295"}],"wp:attachment":[{"href":"https:\/\/cirpicme.org\/index.php\/wp-json\/wp\/v2\/media?parent=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}