It is brilliant that the method covers the overall process from the measurement in the field, the agent behaviour calibration based on the data, and finally to simulations with configurated agents. I guess this approach could be applicable to other shopping centres, etc.
In the meantime, this time, the study especially focuses on an underground shopping street. Are there any unique characteristics that ordinary shopping centres do not have?
The most unique characteristic is that underground shopping street has a role as passage. In ordinary shopping center, the role of there is only for shopping, so most of visitors has a purpose of purchasing. On the other hand, underground shopping street is not only for shopping but also for passing through. Moreover, underground shopping street is often located around terminal stations in large cities, most of passersby use underground shopping street as passage.
In addition, there is a difference when it comes to construct a model, to increase sales by surplus purchasing is mainly considered in ordinary shopping center and making passersby who don’t have purpose of purchasing to buy is mainly considered in underground shopping street.
Thank you very much for your wonderful talk.
It is brilliant that the method covers the overall process from the measurement in the field, the agent behaviour calibration based on the data, and finally to simulations with configurated agents. I guess this approach could be applicable to other shopping centres, etc.
In the meantime, this time, the study especially focuses on an underground shopping street. Are there any unique characteristics that ordinary shopping centres do not have?
Nariaki Nishino
The University of Tokyo
Prof. Nishino, thank you for asking question.
The most unique characteristic is that underground shopping street has a role as passage. In ordinary shopping center, the role of there is only for shopping, so most of visitors has a purpose of purchasing. On the other hand, underground shopping street is not only for shopping but also for passing through. Moreover, underground shopping street is often located around terminal stations in large cities, most of passersby use underground shopping street as passage.
In addition, there is a difference when it comes to construct a model, to increase sales by surplus purchasing is mainly considered in ordinary shopping center and making passersby who don’t have purpose of purchasing to buy is mainly considered in underground shopping street.
Makoto Son
Kobe University